There are sufficient technological resources available in the marketplace today to easily convert radio and streaming into a music superstore.
How can this be done?
There are two simple steps:
- Eliminate from radio and streaming platforms display name of the artist and song title.
- Enlist music and lyric ID services such as Shazam or Google to be the cashiers of this new business model.
Over 95% of Shazam’s ID matches result in potential customers acquiring their music through free online streaming or through piracy.
Over two billion users of music served today by Shazam and Google Voice Search will become overnight customers because the value of music is best captured at this point of discovery. It is at this point that consumers are emotionally engaged enough to purchase the music and to do so at the most equitable price of 39¢ per track.
All music destine for public broadcast will allow for the conversion of streaming and radio to music store purchases, facilitated by music and lyric ID services.
Custom coding of tunes destine for public broadcast will convert local Radio station or Starbucks coffee shop to simple farm market style music store!
MUSIC can be sold just like Apples on the local farm market. Current streaming and broadcast traffic can deliver $100B music industry by 2020 at just 39¢ per tune.
The time is now for radio and streaming services to start providing the best discovery for new and existing artists and to start channeling that revenue back to artists, radio stations, streaming services, and record labels. Radio stations and streaming services will provide discovery to willing and able paying customers of music as they live their busy lives.
DISCOVERY MOMENT MONETIZATION is the only viable solution. Beyond the discovery point, there is only lost monetization.
“Only those who attempt the absurd can achieve the impossible.” ― Albert Einstein
