Spotify operating under current business model is absolutely the last pretender to become European Apple or Microsoft.
Daniel Ek is a master of propaganda with very talented and often working for free PR team. That team includes The Billboard, confused IFPI or RIAA.
In the meantime he is operating Turbo Napster with very low monetization potential.
It is very sad that UMG who allowed Daniel Ek to start his music goodwill contracting business is also behind Apple entry to this devastating business model.
UMG as the biggest label and manager of the biggest portfolio of music should be more respectful to assets under the management and more creative.
Global income limit of all inclusive subscription streaming does not exceed $20B.
Considering that 1999 after inflation adjustment is today at $60B we are witnessing misguided mega effort to demolish and permanently SHRINK $100B in music goodwill.
In the meantime we have over TWO BILLION users of Shazam, Soundhound, Gracenote, Google Voice Search who are looting the music industry and musicians.
Let’s hire all of those music and lyric ID services as a cashiers of Radio and streaming converted to discovery based music store. That conversion applied to Spotify, Apple Music, Pandora, SiriusXM or any local Radio station would give us effortlessly $100B music industry by 2020.
At that point Mr. Ek could enjoy his well deserved $10B IPO.